Sr ABM Tentpoles Summer

Responsibilities

• Leverage consumer, category, cultural, and occasion insights to identify opportunities that strengthen Hershey’s leadership across key tentpole moments.
• Support the development of tentpole strategies, translating insights into clear recommendations for partnerships, product, packaging, promotions and merchandising.
• Partner across brands to build cohesive programs that leverage the strength of the One Hershey portfolio while maintaining each brand’s distinct role.
• Coordinate with Brand Marketing, Commercial Strategy, Licensing, Consumer Insights, DCS, Supply Chain, Finance, agencies, research vendors, and other partners to execute initiatives from strategy through marketplace activation.
• Manage campaign timelines, asset delivery, and accuracy across channels, ensuring work meets brand standards, consumer needs, and key milestones.
• Manage multiple interconnected workstreams and present clear recommendations to cross-functional partners and senior leaders.
• Minimum Requirements

Requirements

• Education: Bachelor’s degree or equivalent relevant experience.
• Experience: Minimum 3 years of relevant work experience.
• Strong strategic thinking and planning skills, with the ability to translate consumer and business insights into actionable recommendations.
• Demonstrated ability to collaborate across brands and functions and influence without direct authority.
• Strong business acumen, analytical skills, and project management capability, including managing multiple priorities against fixed seasonal milestones.
• Strong written and verbal communication skills across diverse audiences, including senior leadership.

Preferred

• Functional marketing expertise; experience with syndicated and consumer data sources such as Circana and Numerator is preferred.
• Experience with integrated marketing, seasonal programs, merchandising, innovation, or commercialization is preferred.

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility.