Senior Professional, CenterWell B2B Marketing

Responsibilities

• Lead go-to-market planning for CenterWell Pharmacy B2B capabilities, audiences, and growth initiatives.
• Develop and execute integrated marketing campaigns, sales enablement resources, and provider-facing communications that support awareness, engagement, referral growth, and business development.
• Create and manage collateral, presentations, toolkits, digital content, videos, case studies, and other marketing assets.
• Collaborate with sales, business development, media, digital, creative, analytics, and compliance partners to bring marketing initiatives to market.
• Plan and execute targeted campaigns across channels including email, paid media, webinars, events, conferences, and field activations.
• Apply customer insights, market trends, and performance data to continuously improve marketing effectiveness.
• Partner with analytics teams to define KPIs, evaluate results, and communicate business impact.
• Build strong relationships with internal stakeholders and external partners to support strategic business goals.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant professional experience.
• 3+ years of progressive marketing experience, with demonstrated experience in B2B, healthcare, pharmacy, regulated industries, or similarly complex business environments preferred.
• Demonstrated experience developing and executing marketing strategies and initiatives that support business objectives, growth, customer engagement, or market expansion.
• Experience partnering with sales, business development, account management, or other client-facing teams to develop marketing strategies, materials, and solutions that support business goals.
• Exceptional written and verbal communication skills, including demonstrated ability to translate complex information into clear, compelling messaging, presentations, and executive-level storytelling.
• Strong project and program management skills, with demonstrated ability to manage multiple concurrent priorities, timelines, deliverables, and stakeholders in a fast-paced environment.
• Proven ability to build effective cross-functional partnerships and collaborate with stakeholders across marketing, sales, business development, product, operations, and other business functions.

Preferred

• Experience in pharmacy, specialty pharmacy, healthcare services, or referral-based healthcare marketing.
• Understanding of provider, payer, PBM, pharmaceutical manufacturer, or other healthcare audiences.
• Familiarity with healthcare marketing regulations and compliance review processes.
• Experience with CRM, marketing automation, sales enablement, or analytics platforms.
• Experience managing agency relationships, vendors, or marketing budgets.

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.