Sr ABM DCS Twizzlers & Sour Strips

Responsibilities

• Leverage consumer, category, and competitive insights to identify trends, unmet needs, and whitespace opportunities.
• Develop recommendations and innovation strategies that support growth for Twizzlers, Sour Strips, and the broader Sweets & Refreshments portfolio.
• Support brand positioning, marketing strategies, and campaigns grounded in consumer insights and business priorities.
• Lead cross-functional initiatives from idea development through execution and commercialization, coordinating closely with key partners across the organization.
• Manage agency, research, and other third-party partners to deliver high-quality work aligned with brand and business objectives.
• Monitor marketing and initiative performance, using KPIs and results to recommend opportunities for optimization and future growth.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field preferred.
• Experience: 3+ years of relevant experience in brand marketing, consumer marketing, innovation, strategy, or a related field. This aligns with Hershey’s Level 40 Sr Assoc Mgr experience standard.

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility.