Senior Manager, ABM

Responsibilities

• Build and execute multi-channel ABM campaigns targeting our pre-qualified list of Enterprise and Mid-Market accounts, focusing on increasing awareness across buying centers and moving accounts through the funnel.
• Drive account engagement that enables our SDRs to book meetings with key stakeholders, open qualified opportunities, and build pipeline that converts to closed-won revenue
• Build one-to-many campaigns with industry-specific messaging and creative that resonates with buying committees across different verticals, addressing the uniquedriverrisk management challenges relevant to each
• Design and manage paid media campaigns (display, LinkedIn, Facebook, etc.) targeted to specific accounts and buying center personas
• Launch new campaign strategies from scratch when data indicates current approaches aren't delivering results
• LeverageHubSpot’s ABM platformto identify buyer signals, prioritize high-intent accounts, and orchestrate the right message at the right time
• Monitor account engagement and buying signals to determine when accounts are ready to be passed to our outbound SDR team
• Continuously test, analyze, and optimize campaigns based on performance data—pivoting quickly when something isn't working
• Establish and track meaningful success metrics that demonstrate ABM's impact onoutbound meetings booked,pipeline, opportunities, and closed-won revenue (not just traditional MQLs)
• Tell the story of campaign performance to leadership in a way that clearly connects ABM activities to business outcomes

Requirements

• Minimum 2 years of proven experience owning ABM programs from strategy through execution—including target accountselection, campaign development, multi-channel orchestration, and performance optimization.
• Extensive hands-on experience with ABM platformsrequired—specifically 6sense,Demandbase, Terminus, or equivalent tools. You should be comfortable using these platforms daily toidentifybuying signals, track account engagement, and orchestrate multi-channel campaigns.
• Proven ability to measure and report on ABM performance using account-level metrics—pipeline influence, opportunity creation, deal velocity, and revenue impact—as opposed to traditional lead volume or MQL-based KPIs
• 3+ years of B2B SaaS marketing experience targeting Enterprise accounts with complex, multi-threaded sales cycles involving multiple stakeholders and buying committees
• 3+ years of hands-on experience managing and optimizing paid media campaigns across LinkedIn, Google Ads, display, and social channels with proven ability to scale budgets and improve performance

Preferred

• Experience in fleet management, transportation, risk management, or related industries
• Google Ads certification or proven PPC management experience
• Familiarity with marketing automation platforms and CRM systems

Benefits

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness &Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & SambaSafety Events