Spring Marketing Intern

Responsibilities

• Assist in creating and publishing engaging digital content—including social media posts, website updates, email elements, and print materials—to support audience engagement and awareness of YMCA programs and initiatives.
• Support the development and maintenance of a content calendar by assisting with scheduling, content planning, and gathering department updates to ensure timely coordinated marketing execution.
• Collaborate with internal departments and branch teams to collect stories, photos, and program information that can be transformed into meaningful, mission-driven content.
• Assist in the planning, executing, and monitoring social media activity across platforms (Facebook, Instagram, LinkedIn, TikTok) to enhance engagement and digital visibility.
• Support marketing campaigns and promotions by drafting copy, creating basic graphics, and assisting with digital advertising needs as directed.
• Participate in the design and layout of marketing materials, such as flyers, handouts, digital displays, and event collateral, using tools such as Canva (or Adobe Creative Suite).
• Capture and edit photo and video content that highlights YMCA programs, members, and community impact; assist with organizing and maintaining media asset libraries.
• Assist with email marketing tasks including drafting content, editing images, and updating templates.
• Conduct basic research on marketing trends, competitor activity, and community engagement opportunities to support strategic planning.

Requirements

• Currently pursuing an associate or bachelor’s degree in Marketing, Communications, Journalism, Digital media, Graphic Design, or a related field.
• Strong writing, editing, and communication skills with an ability to adapt tone and content for different platforms.
• Proficiency with standard office software and familiarity with social media platforms (Instagram, Facebook, TikTok, LinkedIn).

Preferred

• Basic design or content creation experience (Canva, Adobe Creative Cloud, or similar tools) preferred.
• Experience with photography, videography, or video editing is a plus.