Sports Marketing Lead

Nashville, TN (On-site)

$40K/yr – $45K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Own the planning and execution of cross-platform sports marketing campaigns from concept through post-campaign insights.

  • Lead multi-platform campaigns across the station portfolio
  • Collaborate with Program Directors and Sales teams to execute on-air, online, and event promotions
  • Manage timelines, assets, approvals, and performance tracking

Job Description

Responsibilities

  • Lead execution of multi-platform sports marketing campaigns across our station portfolio.
  • Coordinate timelines, assets, approvals, and campaign launches.
  • Contribute creative concepts for station promotions, events, contests, and community initiatives.
  • Track campaign performance and development of post-campaign recaps and insights.
  • Work directly with the Program Directors on the scheduling and execution of on-air and online contesting and helps with the communication of campaign execution to the programming staff.
  • Work directly with Sales Management and/or Account Team to develop successful marketing & promotional concepts for clients.
  • Lead Sales & Marketing Coordinator team, and Interns from recruitment to weekly tasks.

Requirements

  • Degree or equivalent experience in Marketing, Communications, Business Advertising, or related field
  • Strong written and verbal communication skills
  • Proficient in digital and social media strategies
  • Internship, campus leadership, freelance, or project-based experience welcomed.
  • Strong project management and organizational skills
  • Efficient in: Microsoft, PM tools, Canva
  • Requires the ability to work regular business hours and will include other hours out of office, including nights, weekends, and some holidays.
  • Passion for sports marketing, media, radio, events, and local culture

Benefits

  • Competitive Pay
  • Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

Salaries

Posted range

$40K/yr – $45K/yr

Taken straight from the job posting.

Sponsorship Marketing median pay in the United States

$91K/yr

Most pay falls between $70K and $155K. Based on 100 salaries.

See all Cumulus Media New Holdings Inc. salaries

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Sports Marketing Lead

Cumulus Media New Holdings Inc. · Nashville, TN · On-site