Sponsorship Activation Program Manager

Johnston, RI (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Drive FM sponsorship activation and program delivery across a global portfolio with cross-functional leadership and budget oversight.

  • Own end-to-end activation from briefing to measurement across FMs portfolio.
  • Bachelors degree in a relevant field.
  • Standout: global sponsorship experience with large budgets and cross-functional teams.

Job Description

Responsibilities

  • Create, develop, and deliver comprehensive sponsorship activation plans for FM’s sponsorship portfolio, aligning with overall corporate objectives, business goals and stakeholder needs.
  • Assist in execution of multi-channel sponsorship activation plans including brand, digital/social strategy, client experience, paid/earned amplification and internal comms.
  • Develop relationships across FM (Operations, Client Services, Marketing, Senior Management) to manage strategic sponsorship programs in support of business priorities relating to clients, prospects and brokers.
  • Collaborate and partner with internal and external resources to deliver best-in-class plans and outcomes, from briefing through execution and measurement.
  • Manage relationships with external sponsors’ teams to maximize FM’s investment and goals.
  • Coordinate with FM’s Marketing Department (Brand, PR and comms) and teams on social media plans, press releases, and relevant media opportunities to support FM’s sponsorship portfolio.
  • Ensure sponsorship assets are developed, reviewed, and delivered according to schedule.
  • Manage large scale budgets and report ongoing status ensuring close understanding of internal processes and ensuring program/project comes in at or under budget.
  • Manage athlete and partnership contractual agreements and contracts.
  • Communicate regular updates and full activation plans in a strategic, clear manner to Sponsorship, Marketing and senior leadership.

Requirements

  • Bachelor's degree required, with a focus in Event/Hospitality Management, Sports Marketing, Communications, or Business.

Preferred

  • Insurance and/or financial services industry sponsorship experience.
  • General experience working with major sponsorships particularly in sports.
  • Global experience in a corporate environment.

Benefits

  • The final salary offer will vary based on individual education, skills, and experience.
  • The position is eligible to participate in FM comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.
FM logo

FM

For nearly 200 years, FM has empowered businesses worldwide to manage risk, prevent loss, and build resilience. As a leading commercial property insurer, we are:✔️ Ranked #406 on the Fortune 500.✔️ Trusted by 1 in 4 Fortune 500 companies.✔️ Supported by nearly 6,000 employees worldwide.✔️ Driven by 1,900+ in-house loss prevention engineers. Whether scaling your operations, transitioning to renewable energy, or strengthening global supply chains, FM's scientific research, engineering expertise, and innovative solutions can help you navigate risk and protect your purpose. Are you interested in making a lasting impact? Discover rewarding career opportunities in fields such as engineering, underwriting, and more: 🔗 https://www.careersatfm.com

Johnston, Rhode Island, USA
7K employees (300 in marketing)

Traffic Signals

Monthly Visitors
191.5K
Monthly Google Ads Budget
$39.4K
Traffic Source Mix
Search
45.8%
Direct
44.3%
Referral
6.9%
Social
1.4%
Paid
1.5%

Headcount Trend

Current headcount: ~7K

Marketing Team

Marketing Team Size
153 (2% of company)
Median Career Experience
13 years
Median Tenure
4.8 years

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