Sponsorship Activation Program Manager

Responsibilities

• Create, develop, and deliver comprehensive sponsorship activation plans for FM’s sponsorship portfolio, aligning with overall corporate objectives, business goals and stakeholder needs.
• Assist in execution of multi-channel sponsorship activation plans including brand, digital/social strategy, client experience, paid/earned amplification and internal comms.
• Develop relationships across FM (Operations, Client Services, Marketing, Senior Management) to manage strategic sponsorship programs in support of business priorities relating to clients, prospects and brokers.
• Collaborate and partner with internal and external resources to deliver best-in-class plans and outcomes, from briefing through execution and measurement.
• Manage relationships with external sponsors’ teams to maximize FM’s investment and goals.
• Coordinate with FM’s Marketing Department (Brand, PR and comms) and teams on social media plans, press releases, and relevant media opportunities to support FM’s sponsorship portfolio.
• Ensure sponsorship assets are developed, reviewed, and delivered according to schedule.
• Manage large scale budgets and report ongoing status ensuring close understanding of internal processes and ensuring program/project comes in at or under budget.
• Manage athlete and partnership contractual agreements and contracts.
• Communicate regular updates and full activation plans in a strategic, clear manner to Sponsorship, Marketing and senior leadership.

Requirements

• Bachelor's degree required, with a focus in Event/Hospitality Management, Sports Marketing, Communications, or Business.

Preferred

• Insurance and/or financial services industry sponsorship experience.
• General experience working with major sponsorships particularly in sports.
• Global experience in a corporate environment.

Benefits

• The final salary offer will vary based on individual education, skills, and experience.
• The position is eligible to participate in FM comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.