Responsibilities

• Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progression
• Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes
• Develop strategies for reaching cohorts and player segments based on business goals
• Identify innovative approaches to enhance the lifetime value of our players
• Troubleshoot in a highly visible environment
• Partner with teams to identify gaps in processes and to develop workflow enhancements
• Identify opportunities to improve tools
• Cultivate relationships with internal partners and team members
• Develop process documentation and best practices
• Follow content, social, and digital trends and best practices within and outside the gaming industry

Requirements

• Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
• Experience with digital advertising operations, including campaign programming and delivery
• Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting
• Expertise in quality control checks, in-depth troubleshooting
• Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love
• Ability to develop relationships with stakeholders across Marketing
• Strong quantitative, analytical, and problem-solving skills
• Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization