Specialist, Strategy & Analytics

Responsibilities

• Drive Strategy Through Intelligence:
• Partner with teams to develop campaign strategies grounded in insights and aligned with client KPIs
• Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data
• Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking
• Collaborate with Creative and Creator to develop insight-led narratives and content frameworks
• Campaign Execution & Performance:
• Collaborate with internal teams to bring strategic plans to life
• Interpret campaign data to deliver actionable insights, optimizations, and recommendations
• Help lead the post-campaign recap process and translate results into clear, compelling stories for clients
• Tools & Collaboration:

Requirements

• 3+ years of experience in media, strategy, or influencer marketing
• Forward-thinking with a balance of analytical rigor and creative curiosity
• Strong working knowledge of influencer platforms and social trends
• Proven ability to present ideas and insights with clarity and impact
• Excellent communication skills and a collaborative, solutions-first mindset
• Self-starter who thrives in fast-paced, collaborative environments
• Comfortable working in cross-functional conversations and managing multiple projects simultaneously
• Proficiency and familiarity with tools and technologies including, but not limited to:
• Strong proficiency in Microsoft Office/Google Suite
• Expertise in audience research tools such as GWI, Demographics Pro, and StatSocial

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.