Specialist, Social Media & Digital Content

Wichita, KS (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own social content and storytelling for a college audience, balancing creative production with live-event coverage and trend-driven optimization.

  • Content Ownership: Create photos, graphics, and short-form video for organic and paid social.
  • Live Coverage: Capture events and post real-time updates across platforms.
  • Performance and Trends: Track engagement and propose ideas based on platform trends.

Job Description

Responsibilities

  • Create engaging social media content, including photos, graphics, and short-form videos.
  • Capture live events and share real-time content across WSU Tech's social platforms.
  • Design digital assets for both organic and paid marketing campaigns.
  • Collaborate with departments across the college to tell compelling stories.
  • Monitor content performance and recommend new ideas to increase engagement.
  • Stay current with social media trends and emerging digital platforms

Requirements

  • Associate or bachelor's degree in Marketing, Communications, Digital Marketing, or a related field (or an equivalent combination of education and experience).
  • Experience managing social media platforms and creating engaging content.
  • Proficiency with Canva, Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator, etc.), and mobile video editing tools.
  • Strong writing, communication, storytelling, and organizational skills.
  • Applicants should be prepared to provide a portfolio of previous work demonstrating their creativity, content creation skills, and experience across digital and social media platforms.
    WSU Tech logo

    WSU Tech

    WSU Tech has been delivering excellence in education since 1965. Formerly Wichita Area Technical College, WSU Tech continues to build on this tradition with quality instructors, talented students and state-of-the-art technical equipment. Together, these elements help create a hands-on learning environment that promotes participation and prepares students for further education and/or career experiences.MissionThe mission of WSU Tech is to provide quality higher education and leadership in workforce training that supports economic development for a global economy.VisionWSU Tech will be the leading provider of higher education, specializing in the delivery of career technical education, utilizing state of-the-art facilities with highly qualified faculty, and offering a competitive advantage that drives economic development in the region.ValuesTo achieve our vision and fulfill our mission, WSU Tech has embraced the following values:Accountability: WSU Tech values the resources entrusted to it and will use them responsibly to support the college’s mission.Quality: WSU Tech values an environment of professionalism and excellence for students, faculty,and staff to learn and work.Innovation: WSU Tech values cutting-edge technology and delivery methods to encourage lifelong learning within a rapidly changing society.Customer Service: WSU Tech values its customers as it strives to exceed their expectations, while responding to the needs of its various constituents.Equity/Diversity: WSU Tech values the diverse nature of its students, faculty and staff and seeks to treat each person with the utmost respect.Global Professional Standards: WSU Tech values and practices behaviors that promote responsible,successful, and ethical students, employees and citizens.

    Founded in 1965
    Wichita, Kansas, USA
    459 employees (23 in marketing)

    Traffic Signals

    Monthly Visitors
    58.7K
    Monthly Google Ads Budget
    $49K
    Traffic Source Mix
    Search
    43%
    Direct
    46.8%
    Referral
    9%
    Social
    0.7%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~459

    Marketing Team

    Marketing Team Size
    17 (4% of company)
    Marketing Roles Posted (Last 30 Days)
    2

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