Specialist, Product Marketing & Promotions (Hybrid)

Responsibilities

• Lead the marketing workstream for assigned new product introductions from initial intake and launch planning through market release, promotional activation, and post-launch review
• Determine the appropriate level of marketing support for each launch based on strategic importance, target market, revenue opportunity, competitive position, product readiness, and available resources
• Maintain an ongoing understanding of assigned product roadmaps, customer applications, competitive activity, market priorities, and revenue opportunities
• Participate in planning discussions with Product Management and Sales to identify upcoming launches, portfolio priorities, customer and market needs, and gaps in marketing support
• Build and manage promotional plans for assigned products and markets
• Plan, write, coordinate, and/or execute activity across email, organic and paid social media, digital and print advertising, public relations, website content, sales enablement, and other relevant channels
• Define practical success measures for launches and promotions with Marketing leadership and business stakeholders
• Monitor and report on relevant performance indicators such as engagement, traffic, content response, inquiries, leads, and other agreed outcomes
• Use results, stakeholder feedback, and market insight to improve messaging, channel mix, targeting, timing, and future investment
• Support continuous improvement of NPI, product marketing, campaign planning, and cross-functional workflows

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• Minimum 5 years of experience in marketing, product management, or a related role required
• Demonstrated experience working cross-functionally across multiple departments or business units
• Strong writing, editing, and proofreading skills; experience contributing to marketing content preferred
• Experience with project management tools and structured workflows (Jira, Asana, Monday.com, or similar) preferred
• Ability to understand and communicate technical product concepts in terms of customer value—connecting specs to market relevance
• Must be a US Citizen or Permanent Resident