Specialist, Paid Search & Social

Responsibilities

• Paid Search and YouTube (Google, Bing, YouTube)
• Build and manage paid search from setup to reporting.
• Own budgets, bid management, negative keyword strategies, ad creative, and landing page performance
• Track, analyze, and optimize based on goals and data
• Use tools like Doubleclick Search, and Google Trends to drive decisions
• Paid Social (Meta, TikTok, etc)
• Plan and execute paid social campaigns across multiple platforms
• Build smart audience targeting strategies and boost client content
• Monitor budget pacing, adjust bids, and troubleshoot issues in real time
• QA campaigns, report on key performance indicators and identify opportunities for improvement

Requirements

• Bachelor’s degree or relevant experience
• 1+ years paid search and paid social (agency or in-house)
• Experience with large brand campaigns (bonus if it's in entertainment)
• Strong communicator Excellent communication skills both (written, and verbal, client-facing)
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Ability to be agile and adaptable within a quick turnaround business environment
• Self-starter able to deal with ambiguity and adaptable
• Analytical mindset. Demonstrated proactive approach to problem solving and critical thinking
• Excellent ability to convey complex ideas clearly and concisely with strong presentation skills
• Proven team player and works well under pressure

Preferred

• experience with entertainment (bonus if it's in entertainment)