Specialist, Paid Media

Responsibilities

• Assist in strategizing and developing integrated digital and paid media campaigns aligned with brand and business objectives, while actively monitoring campaign performance and audience engagement metrics. Optimize paid media workflows and processes to enhance overall efficiency.
• Oversee the planning process for media partnerships, including vendor management with existing agency partners and the exploration of new collaborations. Ensure the effective execution and quality assurance of campaign deliverables in partnership with marketing teams and ASICS digital.
• Manage the campaign planning process for paid media initiatives across all key cross-functional teams. Delegate action items and create workback schedules to ensure timely execution.
• Analyze campaign KPIs and forecast targets and assist in the buildout of new reporting resources. Execute projects and adapt strategies based on business needs, including budget tracking and performance optimization.
• Assist in campaign and content calendaring and planning, agency management, detailed campaign analysis across various paid media platforms and touchpoints.
• Manage the coordination and execution of content production support for paid media campaigns, including product ordering, asset management, and content distribution in partnership with creative and agency teams.
• Serve as a key representative at select content shoots and campaign activations where paid media content is produced, engaging directly with agency partners and creative teams. Some travel is required.
• Adheres to all company policies and procedures
• Embodies and demonstrates company ethics and values
• Abides by all federal, state and local laws
• This position does not have people leadership responsibilities.

Requirements

• Bachelor’s Degree in Arts/Sciences (BA/BS) in Marketing, Communications, Advertising or combination of education, work experience, and training
• 3-5 years of experience in digital media, paid media marketing, or social media marketing required
• 3-5 years of hands-on experience supporting paid media campaigns across major digital platforms (Meta, TikTok, Google, YouTube, etc.) required
• 1-2 years proficiency with analytics and reporting tools preferred
• 1-2 years experience with e-commerce platforms (such as Salesforce/Content Stack) preferred
• Strong project management skills with experience managing multiple concurrent campaigns
• Sports industry, athletic brand, or footwear industry experience preferred
• Ability to travel for content shoots and campaign support (up to 10%)
• Experience with content production and creative development
• Active interest in and hands-on experience with AI tools (e.g., generative AI for content, AI-powered analytics, or media automation platforms)

Preferred

• 1-2 years proficiency with analytics and reporting tools preferred
• 1-2 years experience with e-commerce platforms (such as Salesforce/Content Stack) preferred
• Sports industry, athletic brand, or footwear industry experience preferred
• Active interest in and hands-on experience with AI tools (e.g., generative AI for content, AI-powered analytics, or media automation platforms)

Benefits

• ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community.