Responsibilities

• Support the manager in development, implementation, execution, and ongoing optimization surrounding campaign tactics for General Market and Hispanic Market national media and local test campaigns
• Collaborate with internal teams and external partners to align paid media efforts with overall marketing goals and maintain momentem across complex workstreams to ensure timely launches and ongoing opportunities for campaign development
• Monitor and analyze campaign performance metrics to inform future allocations and optimizations as well as lead opportunities around A/B testing strategies and opportunistic
• Assist with vendor and partner relationship management and coordination
• Lead onboarding and management of enhanced data capabilities and activation
• Facilitate billing reconcilations and lead budget tracking and management
• Stay updated on platform changes, trends, and best practices

Requirements

• Bachelors Degree is required; Additional education information (major, etc.): Marketing, Advertising, Business Administration or Communications preferred
• Understanding of national and local media planning and buying practices
• 1-2 years of related experience in media with a media or full-service advertising agency
• Strong attention to detail, creative thinking, excellent communication skills, multi-tasker, ability to work in a fast-paced environment
• Experience with both marketing resources and tools, as well as partnership building

Preferred

• Additional education information (major, etc.): Marketing, Advertising, Business Administration or Communications preferred

Benefits

• parental leave
• free EAP sessions
• company 401k match and other great offerings
• other great offerings
• visit www.wendysbenefits.com