Responsibilities

• Own marketing strategy, governance and prioritisation across assigned Clinical Education & Therapeutics portfolios.
• Lead annual and quarterly planning processes, aligning investment decisions, campaign priorities and go-to-market sequencing.
• Identify new growth opportunities across B2B and B2C markets and partner with Product Management and Sales to develop commercial strategies.
• Develop integrated marketing plans spanning digital campaigns, content, events, webinars, partnerships and sales-led initiatives.
• Refine value propositions, positioning and competitive differentiation for clinical education and therapeutics audiences.
• Partner with Sales teams to support territory planning, account-based marketing initiatives and campaign-to-opportunity conversion strategies.
• Monitor market trends, accreditation requirements, funding changes, regulatory developments and emerging opportunities within clinical education.
• Lead end-to-end planning and execution of marketing campaigns from brief through launch, optimisation and performance review.
• Develop content programmes that support customer awareness, evaluation, adoption and advocacy.
• Manage virtual event and webinar marketing strategy, audience acquisition, registration campaigns, speaker coordination and post-event nurture programmes.

Requirements

• Experience developing and executing go-to-market strategies, portfolio marketing plans and integrated marketing campaigns.
• Strong background partnering with Sales, Product Management and cross-functional stakeholders to drive commercial outcomes.
• Expertise across campaign planning, content strategy, demand generation and product launches.
• Experience working with data, reporting and marketing performance measurement.
• Exceptional stakeholder management, communication and influencing skills.
• Strong commercial acumen combined with audience-first thinking and evidence-based decision making.
• Ability to manage multiple priorities and operate effectively in a fast-paced, matrixed environment.

Preferred

• Experience within healthcare, clinical education, professional learning, therapeutics, regulated industries or complex B2B environments would be highly advantageous.