Specialist, Marketing Information Management (Marketing Operations)

Columbus, OH (Hybrid)

$88K/yr – $132K/yrMid Level5+ years expFull time

Posted 8 hrs ago

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Job Summary

Own and drive analytics initiatives across multiple projects from data gathering and modeling to governance and change management.

  • Lead data visualization and reporting to support decision making
  • Collaborate on business implementation planning and governance
  • Develop and apply statistical models to solve business problems

Job Description

Responsibilities

  • Assists with multiple projects to develop business and data analysis to drive business objectives.
  • Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
  • Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
  • Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
  • Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
  • Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
  • Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
  • Builds data visualization to support business needs.
  • Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
  • Helps drive marketing action and results through the interpretation and application of data and research findings.

Requirements

  • Education: Undergraduate studies with post graduate studies preferred.
  • Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.
  • Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework.
  • Other criteria, including leadership skills, competencies and experiences may take precedence.
  • Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
  • Values: Regularly and consistently demonstrates Nationwide Values.

Preferred

  • Preferred candidates will have utilized sales enablement or CRM tools and worked closely with sales and/or marketing teams.

Benefits

  • We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .
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Nationwide

3.8 Glassdoor

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Founded in 2016
USA
31K employees (791 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$5.9M
Traffic Source Mix
Search
27.1%
Direct
59.1%
Referral
12.4%
Social
0.2%
Paid
1.2%

Headcount Trend

Current headcount: ~31.2K

Marketing Team

Marketing Team Size
594 (2% of company)
Median Career Experience
4 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
4

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