Responsibilities

• Build, test, validate , and activate audiences for email, web, paid media, direct mail, and other channels.
• Translate approved requirements into segmentation logic, inclusion/exclusion rules, eligibility criteria, and activation specifications.
• Perform pre-activation audience QA, including count validation, data checks, firm restrictions, consent, channel eligibility, and destination readiness; investigate and document discrepancies.
• Support Activation build team with journey QA for respective audiences.
• Manage assigned work through intake and workflow processes, including priorities, dependencies, estimates, and delivery commitments.
• Document reusable audience definitions, taxonomy, naming standards, QA checklists, and operating procedures to improve consistency and reduce duplicate work.
• Identify and escalate data-quality, privacy, compliance, platform, and operational risks; contribute to requirement s training and knowledge sharing.
• May perform other responsibilities as assigned.

Requirements

• Education: Undergraduate studies with post graduate studies preferred.
• Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis.
• Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc.
• Good verbal and written communication skills.
• Proficiency in developing ad hoc queries using SQL.
• Comprehension of Agile methodology framework.
• FINRA Series 6 is required within 120 days of hire.

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.
• Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.