Lead local tactical planning and media execution for PMX clients.

• Be responsible for contributing to the development of and executing local tactical planning for the assigned business
• Evaluate capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
• Evaluate and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished
• Research, interpret and evaluate available marketing and research data to develop media objectives and local tactical plans
• Effectively communicate and present to top management and clients
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
• Approve media authorizations prepared by team per approved plans/project requests
• Be accountable for accuracy and media intelligence
• Supervise and motivate direct reports
• Advocate for multicultural & diversity inclusion throughout tactical plans