Responsibilities

• Assist in creating integrated marketing concepts from planning to execution aimed at pushing the intersections of sports and culture through creativity
• Drive integration with our NY Sport Offense including Basketball, Running, Soccer, Training, and Sportswear
• Lead product sourcing and allocations across internal and external partners
• Support NY Brand Marketing cross-functional offense with partners across Nike Store Marketing, Partner Retail Marketing, Brand Communications, Brand Creative, and Marketplace to drive integrated plans
• Brief and manage external agencies
• Identify, gather and formulate insights about forward-thinking consumers to enable us to better serve creative youth on the ground in the city, and provide feedback to North America & Global Energy teams to inform long-term concepts

Requirements

• 3-5 years of experience in brand and/or brand functional management, with a strong focus on cultural marketing and collaborations.
• Bachelor degree in Marketing or related field. Will accept any suitable combination of education, experience and training
• Expert knowledge in NYC subcultures & communities within Art, Design, Fashion, Streetwear, Hospitality. Ability to effortlessly navigate within these spaces, or have the desire and potential to do so
• Excellent communication, presentation and project management skills with wide range of stakeholders, brand and business
• Excellent interpersonal skills, and the ability to navigate difficult conversations with both internal and external partners
• Strong industry expertise on competitive brands/products and current retail landscape in the cultural collaboration space
• Highly collaborative with a desire and willingness to work in an agile environment
• Passion for Sport and the role it can play in the world

Preferred