Specialist, Email & Digital Marketing

Responsibilities

• Position: Specialist, Email & Digital Marketing: to execute scheduled email and SMS campaigns, maintain existing automated messages, support audience lists, and prepare routine campaign reports.
• Lifecycle Marketing & Automation
• - Campaign Calendar & Scheduling: Maintain and update the email and SMS campaign calendar and promotional schedules based on priorities set by the channel marketing team.
• - Lifecycle Campaign Support: Set up, test, monitor, and make approved updates to existing automated customer email journeys, including cart abandonment and post-purchase messages.
• - Email Production & Deployment: Build, test, and deploy responsive email campaigns, automated flows, and SMS messages.
• - List & Data Support: Upload and maintain audience lists, apply approved segments and suppression lists, and follow established data-quality and privacy procedures.
• - Deliverability Monitoring: Monitor standard email delivery reports and escalate deliverability or send-reputation issues to the designated platform owner or agency.
• - Email Templates: Use and update approved email templates and basic personalization fields in accordance with brand guidelines.
• - Compliance Procedures: Follow established consent, opt-out, data privacy, and marketing compliance procedures; escalate questions or exceptions to the responsible team.
• Digital Marketing Platform Support

Requirements

• 2-3 years of hands-on experience executing email, SMS, or digital marketing campaigns.
• Working experience with at least one email marketing platform (such as Klaviyo or Acquia); ability to learn additional tools.
• Familiarity with SMS campaign tools and routine marketing platform workflows; experience with Twilio or similar tools is a plus.
• Ability to interpret basic campaign metrics and use standard reporting dashboards or spreadsheets.
• Working knowledge of audience lists, segmentation, suppression lists, and basic email deliverability practices.
• Ability to communicate campaign updates and coordinate with internal stakeholders.
• Organized and resourceful; able to execute assigned campaigns, manage deadlines, and escalate issues appropriately.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred; equivalent relevant experience considered.
• Physical Requirements: Daily activity includes but is not limited to lifting, carrying, sitting, grasping, reaching, standing, kneeling, walking, bending, twisting.
• Working at a computer for extended periods of time.

Preferred

• Twilio or similar tools experience is a plus.