Responsibilities

• Play a key role in the content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages
• Partner closely with internal teams and partner school representatives to understand audience needs, create compelling content that engages the user, and ensure web pages are optimized to meet site conversion goals
• Partner with creative and brand teams for content and creative alignment
• Conduct quality control and testing via regular site audits and recommend improvements
• Ensure that all website content follows the company’s established style guidelines
• Collaborate with web development and UX teams to design best in class digital experience for mobile and desktop
• Work with analytics and CRO teams to identify opportunities for optimization testing, helping to design and implement A/B and multivariate tests
• Collaborate to define and implement SEO strategies and tactics for website properties
• Manage workflow to ensure timely delivery of campaign initiatives
• Maintain an understanding of new technologies and best practices in website accessibility, mobile design, SEO, analytics, lead conversion, and related concepts

Requirements

• BA/BS degree in marketing, communications, technology or related field preferred
• Proven experience in website marketing or digital marketing-related roles
• Basic knowledge of HTML and CSS
• Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred
• Previous experience using website analytics reporting platforms; Google Analytics preferred
• Familiarity with A/B multivariate testing strategies and digital personalization tools
• Strong time management and project managements skills
• Strong work ethic with the ability to work independently and proactively
• Enjoys being a team player in a close, highly collaborative, cross-functional environment
• Ability to manage project schedules and resources, work on multiple projects with changing priorities while maintaining a sense of urgency about deadlines

Preferred

• A strong eye for design, including experience as a web designer, is a plus.