Responsibilities

• Coordinate and execute integrated marketing campaigns across email, website, social media, mobile and other digital channels in alignment with broader organizational and marketing strategies.
• Create compelling, audience-focused marketing content and copy, including emails, social media posts, website and landing-page content, mobile app content, campaign messaging and other promotional materials.
• Manage marketing and content calendars for assigned business lines, coordinating deliverables, timelines, approvals and dependencies across internal teams, agency partners and business stakeholders.
• Support the promotion and launch of WorldatWork research, working with Research, subject-matter experts, Communications/PR and agency partners to translate key findings into engaging digital content, promotional campaigns and derivative assets.
• Execute marketing initiatives that support membership acquisition, engagement, renewal and retention, effectively communicating the value of WorldatWork membership across audiences and channels.
• Develop and execute marketing content and campaigns supporting courses, certifications and other education offerings, partnering with business stakeholders to understand product priorities, audiences and enrollment goals.
• Develop creative and content briefs and coordinate with internal creative resources and agency partners on campaign assets, research reports, digital experiences and other marketing deliverables.
• Maintain and update relevant website, landing-page and digital content for assigned lines of business, ensuring information is accurate, timely, engaging, optimized for the channel and consistent with brand standards.
• Collaborate with the broader Marketing team on audience targeting, campaign execution, customer journeys and performance optimization, using data and insights to continually improve content and campaign effectiveness.
• Identify opportunities to repurpose and extend content across channels and formats, maximizing the reach and value of research, education, membership and other organizational content.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related discipline.
• 4+ years of experience in public relations, corporate communications, or media relations.
• Proven experience in media handling and securing high-quality press coverage.
• Demonstrated excellence in writing, editing, and verbal communication.
• Knowledge of digital PR, social media strategy, and influencer engagement.
• Knowledge of brand messaging, content development, and editorial standards.
• Exceptional writing, editing, and storytelling skills across formats.
• Comfortable publishing content to all social media platforms (LinkedIn, Facebook, Instagram, TikTok, etc.) and leveraging the analytics for improved performance.
• Skilled in developing engaging content tailored to various audiences.
• Navigate complex global communication challenges with agility and sensitivity.

Benefits

• ongoing professional development training opportunities, health, dental, vision, well-being, health savings, flexible spending, retirement, and annual discretionary bonus.
• For a further description of our benefits please go to https://worldatwork.org/careers.