Responsibilities

• The Senior Manager of Digital Marketing is responsible for leading digital strategy and execution across both business divisions—Homecare (B2C) and Research (B2B)—to drive engagement, lead generation, and conversion.
• This role oversees the organization’s digital ecosystem including websites, digital campaigns, and social media, ensuring alignment with division-specific marketing strategies and overall business growth objectives.
• Reporting into Marketing leadership, this role partners closely with Marketing Communications and Marketing Operations to translate strategic priorities into high-performing digital programs.
• The Senior Manager leads website strategy and optimization efforts, advances digital capability maturity, and manages the Social Media Specialist to expand brand presence, engagement, and audience targeting across platforms.
• Essential Functions / Areas Of Accountability
• Serve as the functional and technical owner of HubSpot Marketing Hub, leading implementation, administration, optimization, governance, documentation, and user enablement.
• Translate business and marketing requirements into scalable HubSpot solutions, including segmentation, forms, landing pages, workflows, automation, lead management, nurture programs, customer journeys, and reporting.
• Partner with Marketing Leadership, IT, and Salesforce stakeholders to manage the HubSpot roadmap, platform integrations, data synchronization, testing, security, privacy, troubleshooting, and vendor support.
• Oversee integrations among HubSpot, Salesforce, corporate websites, analytics, advertising, webinar, event, and other approved marketing platforms, ensuring reliable data flow and system performance.
• Establish and maintain platform standards, permissions, templates, naming conventions, quality controls, and change-management practices that support consistent and scalable execution.

Requirements

• Bachelor’s degree in business, marketing, information systems, communications, or a related field.
• 7-10 years of progressive digital marketing experience, including responsibility for digital strategy, marketing technology, and channel execution.
• Deep expertise with HubSpot Marketing Hub, including implementation, administration, automation, segmentation, reporting, customer journeys, and platform governance with a strong understanding of CRM connectivity, data integrity, and lead management processes.
• Proven experience partnering with IT, vendors, and business stakeholders to implement, support, and continuously improve marketing technology platforms.
• Strong experience leading website strategy, user experience optimization, digital advertising, SEO, SEM, email marketing, social media, and digital performance measurement.
• Experience managing digital agencies, technology vendors, and/or in-house digital marketing teams.
• Demonstrated ability to establish KPIs, analyze performance data, and drive continuous improvement through optimization and testing.
• Strong collaboration, communication, problem-solving, and project management skills

Benefits

• Medical
• Dental
• Vision
• 401(k)
• Company Paid Short Term Disability
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Paid Time Off
• Voluntary Benefits