Responsibilities

• Develop and execute integrated digital marketing campaigns across organic social media, email marketing and paid advertising channels.
• Manage the company’s presence across social media platforms, including content planning, creation, publishing, engagement and audience growth.
• Develop and execute email marketing campaigns, including promotional emails and audience segmentation.
• Plan, launch and manage paid advertising campaigns across Meta and other relevant digital platforms.
• Develop campaign strategies designed to increase brand awareness, drive registrations and sales and improve customer retention.
• Create and test ad and marketing creative, messaging, headlines, calls to action, audiences and campaign structures.
• Build and manage retargeting, prospecting, lookalike and other audience strategies.
• Develop and maintain marketing funnels that move prospects from awareness through engagement and conversion.
• Coordinate messaging and creative across social, email, paid advertising, landing pages and other marketing channels.
• Analyze marketing data and identify opportunities to improve audience growth, lead generation, conversion rates and overall campaign performance.

Requirements

• Digital marketing: 2 years (Preferred)
• Strong knowledge of web analytics reporting to measure campaign effectiveness and inform decision-making.
• Experience with content creation using Canva or Adobe Creative Suite (Photoshop, Illustrator) and graphic design skills, though we do have an art department to assist.
• Expertise in social media management platforms for creating social media advertising campaigns across Facebook, Instagram, etc.
• Excellent communication skills for collaborating with cross-functional teams on digital campaign setup and performance analysis.
• Knowledge of B2B marketing principles to target professional audiences effectively within digital channels.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance