Responsibilities

• Support the organization's digital marketing initiatives through careful planning and coordination of campaigns.
• Program and deploy content across all assigned digital channels according to the digital marketing campaign calendar.
• Measure the success of each campaign based on the performance of channel KPIs and create monthly reports on the effectiveness of all campaigns.
• Optimize content for all digital platforms (SEO website, content production, social platforms, etc.).
• Contribute creative ideas to Digital Marketing Manager and Director to support relevant content development.
• Assist other third-party administrative tasks and MAP enforcement.
• General assistance with influencer campaigns, photo shoots and other departmental projects.
• Fosters positive morale among staff, by promotion of open communication with all departments, to help create and maintain an innovative and cooperative staff relationship and environment.
• Interacts with external and internal customers in a manner conducive to continued positive relationships.
• Displays patience, courtesy and tact; demonstrates flexibility, enthusiasm and willingness to cooperate while working with others or in place of others as necessary.

Requirements

• Must have a bachelor's degree in marketing, communications, graphic design or relevant degree.
• Must have a minimum of 3 to 5 years of experience in digital marketing, ecommerce marketing, email marketing, social media or a related role.
• Strong knowledge and experience of all different marketing channels, online marketing tools and best practices.
• Must have hands-on experience with Mailchimp, Shopify, and Canva.
• Strong written and verbal communication skills.
• Proficient in MS Excel, Outlook, Word, and PowerPoint.
• Advanced copywriting skills
• Intermediate-level understanding of graphic design principles
• Strong attention to detail
• Ability to work in a fast-paced environment with multiple deadlines and promotional campaigns.

Preferred

• Basic understanding of SEO, website content best practices, and digital merchandising.
• Familiarity with Google Analytics or ecommerce reporting tools is a plus.

Benefits

• Highly competitive salary
• Medical (Core Plan and High Deductible Plan)
• Health Spending Account (applies to High Deductible Plan)
• Flexible Spending Account
• Dental Plan
• FREE Life Insurance, Short and Long Term Disability
• Voluntary benefits include vision, term life insurance, accident, cancer and hospital confinement
• 401(k) with Company match (dollar for dollar 100% up to the first 5% of employee contributions to the plan)
• Paid Time Off
• 10 Paid Holidays Per Year