Responsibilities

• Manage the firm’s social media presence across Instagram, Facebook, TikTok, LinkedIn, and Google Business Profile.
• Create engaging social media posts, graphics, and other visual content.
• Create, edit, and publish short-form videos, Reels, and other video content for social media.
• Develop and implement a consistent social media and digital content strategy.
• Create and manage a monthly content calendar and schedule posts consistently.
• Research relevant topics, trends, hashtags, and content opportunities.
• Optimize website content for SEO, including keywords, page titles, meta descriptions, internal links, and website copy.
• Improve the firm’s local SEO and Google search visibility.
• Optimize and regularly update the firm’s Google Business Profile.
• Manage and improve online directory listings and local citations.

Requirements

• Experience in digital marketing, social media management, content creation, or a related field.
• Experience creating professional social media posts and graphics.
• Strong video editing skills and experience creating Reels and short-form social media videos.
• Working knowledge of SEO and local SEO.
• Experience with Canva or similar graphic design platforms.
• Familiarity with social media scheduling and management tools.
• Knowledge of Google Business Profile.
• Familiarity with Google Analytics and Google Search Console is strongly preferred.
• Strong writing, communication, and organizational skills.
• Ability to work independently, take initiative, and manage multiple projects.

Preferred

• Spanish-language skills are strongly preferred.