Senior Analyst- Digital Marketing

New York City, NY (Hybrid)

$78K/yr – $125K/yrSenior LevelFull time

Posted 3 hrs ago

Job Summary

Own and advance web and mobile confirmation performance while driving card confirmation completion, treatment conversion, and measurable growth, and collaborate across analytics and product teams to identify friction points and optimize the customer journey.

  • Own and advance web and mobile confirmation performance focusing on card confirmation completion and channel growth.
  • Partner with Analytics and cross-functional teams to translate data into actionable recommendations and improve performance visibility.

Job Description

Responsibilities

  • Own and advance web and mobile confirmation performance, with a focus on driving card confirmation completion, treatment conversion, and measurable contribution to channel growth.
  • Connect operational observations to customer impact by proactively identifying journey friction points, confirmation barriers, and optimization opportunities across web and mobile experiences to shape future channel strategy.
  • Deepen funnel visibility and measurement capabilities through partnerships with multiple Analytics teams, identifying gaps in current reporting and recommending new views, diagnostics, or tools that improve the team’s ability to understand performance drivers.
  • Lead operations to ensure launch readiness that is delivered accurately, autonomously and on time.
  • Independently manage recurring reporting, forecasting R&O inputs, and develop succinct commentary that translates performance trends into clear business implications and recommendations.
  • Serve as a strong cross-functional partner across multiple teams to align requirements, communicate dependencies, escalate risks early, and drive issue resolution to completion.

Requirements

  • Excellent project management skills with the ability to manage multiple projects at once, operate autonomously, and prioritize effectively.
  • Highly collaborative and comfortable in a cross-functional environment with many stakeholders to align on requirements and troubleshooting problems.
  • Strong analytical skills with ability to navigate different reporting systems to pull data, interpret data, and translate into cohesive insights.
  • Strong strategic and critical thinking skills, with the ability to connect data, customer behavior, operational execution, and business outcomes into a clear point of view.
  • Exceptional attention to detail and commitment to operational excellence, particularly in campaign execution, source code management, personalization setup, approval processes, and reporting quality.

Preferred

  • Knowledge of marketing execution processes at American Express
  • Excellent verbal and written communication skills
  • Excellent Microsoft Excel, and PowerPoint skills

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Salaries

Posted range

$78K/yr – $125K/yr

Taken straight from the job posting.

See all American Express salaries

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Senior Analyst- Digital Marketing

American Express · New York City, NY · Hybrid