Responsibilities

• Digital Marketing Strategy & Cross-Functional Leadership
• Lead the development and execution of integrated digital marketing strategies that support enrollment, student success, institutional awareness, fundraising, workforce development, and community engagement.
• Partner with stakeholders across the college to develop and implement multi-channel marketing campaigns.
• Establish campaign objectives, audience strategies, tactics, and key performance indicators (KPIs).
• Email Marketing & Automation
• Lead the college's email marketing and marketing automation initiatives.
• Serve as the Marketing & Communications lead for Salesforce Marketing Cloud implementation, governance, and optimization.
• Develop and manage communication journeys, email campaigns, audience segmentation, and automation strategies that support recruitment, enrollment, retention, and engagement goals.
• Monitor campaign performance and implement continuous improvements.
• Digital Advertising & Campaign Optimization

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Advertising, Public Relations, Information Systems, or a related discipline.
• Minimum of five (5) years progressively responsible experience in digital marketing, marketing automation, digital advertising, digital marketing operations, analytics, or related marketing roles.
• Minimum of three (3) years of supervisory or project leadership experience.
• Demonstrated success developing and optimizing multi-channel digital marketing campaigns using paid search, paid social, display/retargeting, email marketing, and other digital platforms.
• Experience developing digital marketing strategies that support enrollment, customer acquisition, engagement, retention, fundraising, or similar organizational objectives.
• Experience managing digital advertising campaigns using platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Advertising, TikTok Ads, or similar platforms.
• Strong understanding of digital marketing analytics, KPI development, attribution modeling, campaign optimization, and reporting.
• Experience with Google Analytics 4, Google Tag Manager, Looker Studio or similar reporting platforms.
• Working knowledge of Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), keyword strategy, content optimization, and search performance.
• Expertise with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Salesforce CRM, Pardot, or similar enterprise systems.

Preferred

• Master's degree in a related field
• Experience with Google Analytics 4, Google Tag Manager, Looker Studio, SEMrush, SQL, HTML, and project management platforms
• Certifications: Salesforce Marketing Cloud Email Specialist
• Certifications: Salesforce Marketing Cloud Engagement Administrator
• Certifications: Google Analytics Certification (GA4)
• Certifications: Google Ads Certification
• Certifications: Meta Certified Digital Marketing Associate (or Professional)

Benefits

• Medical, Dental, Vision Insurance
• Life and Long-Term Disability Insurance
• Flexible Spending Account (FSA, DCA, Commuter)
• Retirement Plans (Pension, 457b, 403b)
• Time Off with Pay
• Professional Development/Expense
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Sick Banks