Specialist, Digital Marketing

Houston, TX (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 days ago

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Job Summary

Owns the end-to-end planning and execution of ABS digital marketing programs across paid search, email, and cross-channel content, collaborating with teams to optimize strategy and automation.

Drives Google Ads, LinkedIn Ads, and email campaigns
Builds and maintains targeted lists and reports to measure ROI

Job Description

Responsibilities

Collaborates with cross-functional teams to stage communications that utilize content management, email automation, and marketing platforms.
Assist with the strategy, execution, and continuous optimization of Google Ads and paid search initiatives to drive traffic and maximize visibility across digital channels.
Monitors and evaluates trends, data, usage, competitors and market/business conditions; recommends and executes on approaches to improve effectiveness of ABS digital marketing strategies
Executes email campaigns, event registration forms, and event landing pages, working closely with Strategic Marketing Managers.
Creates and maintains email marketing list and segments to ensure database health and targeted communication
Innovates with new digital marketing tools and tactics to offer new and compelling content or media or digital channels.
Supports consistency of message across multiple channels.
Adheres to digital privacy compliance regulations on projects.
Collaborates with the Digital Marketing Manager, business units and other staff functions to advance ABS marketing automation practices and programs.
Build positive relationships across organizations that foster a strong work environment.

Requirements

Bachelor\'s degree in Marketing, Business, Communications, Advertising, or a related field.
3‒5 years of experience related to communications or public relations.
Digital Marketing experience with an organization with global operations.
Hands-on experience using marketing automation software, content management systems, event registration platforms, and Google and/or LinkedIn management tools.
A sound working knowledge of elements within MS Office is required. Expertise creating excel reports and PowerPoint presentations to communicate metrics and ROI.
Experience with segmentation, list management, Google Ads and/or LinkedIn Ads, and campaign execution
Strong interpersonal and team skills.
Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.

Preferred

Google AdWords certification or Google Analytics certification preferred
Video editing experience preferred

American Bureau of Shipping (ABS)

3.7 Glassdoor

Since its founding in 1862, ABS has been committed to setting standards for safety and excellence as one of the world’s leading ship classification organizations. We search for and establish the best solutions for the industries we serve, and are at the forefront of marine and offshore innovation. In a constantly evolving industry, ABS works alongside its partners tackling the most pressing technical, operational and regulatory challenges so the marine and offshore industries can operate safely, securely and responsibly. The surveyors, engineers, researches and regulatory specialists who form the ABS team work in more than 200 offices in 70 countries around the world. With a passion for making the world a safer place, while also delivering practical and innovative solutions, ABS stands ready to assist and advance the marine and offshore industries.

Spring, Texas, USA

6.7K employees

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