Specialist, Commercial Website

Responsibilities

• Campaign & Sales Event Execution: Own the on-site execution of go-to-market campaigns and sales events, ensuring landing pages, promotions, and offers are launched accurately, on time, and aligned to broader marketing and sales calendars.
• Digital Merchandising: Drive day-to-day merchandising across Ford Pro's complete commercial suite—Vehicles, Software, Service, and Commercial Financing—ensuring the right products, offers, and messages are surfaced to the right customer segments at the right time.
• Test & Learn Program Ownership: Lead the always-on test & learn program, designing, executing, and analyzing A/B and multivariate tests to improve traffic quality, engagement, lead generation, and conversion.
• Site Optimization & CRO: Continuously identify and prioritize optimization opportunities across the funnel—using data to reduce drop-off, improve lead quality, and increase vehicle reservation/ordering and software/service adoption.
• Martech Execution (Adobe & Salesforce): Work hands-on with Adobe Experience Cloud (AEM, Adobe Target, Adobe Analytics) and Salesforce (Marketing Cloud, CRM/Sales Cloud, Experience/Commerce Cloud) to deploy dynamic content, audience segments, and next-best-action logic in support of campaigns and merchandising.
• Performance Reporting: Monitor campaign, merchandising, and test performance; translate results into clear insights and recommendations for stakeholders and leadership.
• Cross-Functional & Agency Coordination: Partner with Brand, Sales, Product, UX, and agency partners to align campaign launch timelines, creative assets, and merchandising updates with commercial priorities.
• Site Segmentation & Journey Definition: Define and maintain the unique customer segments on FordPro.com (e.g., SMB, Regional/Vocational, Enterprise, Municipal/Government) and map the common customer journeys and jobs to be done for each across Shop, Buy, and Own.
• Experience Design in Partnership with Content Strategy: Partner closely with Content Strategy to design and build always-on site experiences that directly address customer jobs to be done, ensuring content and functionality work together seamlessly.
• Vehicle Experience Ownership: Own the vehicle-related experiences on FordPro.com, including vehicle configurators, specs, and comparison tools, and lead execution of model year changeover to ensure a smooth, accurate transition each cycle.

Requirements

• Bachelor's degree in Marketing, Information Systems, or equivalent practical experience.
• 3+ years of demonstrated success in digital web experience, eCommerce, or digital merchandising within complex enterprise environments.
• 2+ years of hands-on experience working with the Adobe Suite of Products (AEM, Adobe Target, Adobe Analytics, Audience Manager/AEP).
• Working knowledge of Salesforce platforms (Marketing Cloud, Sales Cloud/CRM, Experience Cloud, or Commerce Cloud) and their integration with web lead-routing pipelines.
• Working knowledge of digital customer journey mapping (Shop, Buy, Own) and how site experiences serve commercial fleet segments (SMB, Regional/Vocational, Enterprise, Municipal/Government).
• Strong analytical mindset with experience translating web analytics and customer behavior data into actionable recommendations.
• Demonstrated ability to collaborate cross-functionally and influence technical and business stakeholders, including agency partners.
• Proven experience running test & learn / A&B testing programs and translating results into optimization roadmaps.
• Experience supporting campaign launches or sales events in a digital/eCommerce environment, including coordinating cross-functional timelines.
• Familiarity with merchandising across multi-product ecosystems (e.g., hardware/vehicles, SaaS/software subscriptions, aftermarket services, financial products).

Preferred

• Automotive experience (ideally commercial/fleet) and B2B SaaS.
• Direct experience with B2B eCommerce, commercial vehicle configuration, or commercial quoting flows.
• Experience working within an Agile/Scrum product operating model alongside Product teams.
• Agency management experience leading creative and production partners.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.