Specialist, AI Marketing Technology & Insights

Responsibilities

• Administer and support Marketing Technology platforms, including system configuration, user access, permissions, workflows, integrations, CMS environments, CRM/customer-engagement technologies, digital asset management, product information, and content syndication platforms.
• Serve as a primary operational contact for assigned platforms and coordinate troubleshooting, enhancements, implementations, upgrades, migrations, testing, and issue resolution with Corporate IT, vendors, agencies, and business stakeholders.
• Support Marketing-owned websites and digital properties, including CMS administration, analytics and tagging integrations, accessibility tools, forms, redirects, metadata, deployments, technical audits, and remediation.
• Support CRM, content, DAM, and syndication workflows, including platforms such as Syndigo and Bynder, ensuring approved data and digital assets flow accurately across Marketing systems.
• Translate approved business requirements into technical requirements and coordinate system integrations, data dependencies, testing, quality assurance, and implementation activities.
• Monitor platform utilization, adoption, performance, recurring issues, and business needs; identify opportunities to improve effectiveness, user experience, and operational processes.
• Coordinate assigned technology vendors and agencies, including deliverables, milestones, dependencies, escalations, documentation, system ownership, access, integrations, and technology transitions.
• Support the implementation, administration, testing, adoption, and optimization of approved Marketing AI platforms and emerging technologies.
• Build, configure, test, document, and maintain AI agents, automated workflows, prompt workflows, knowledge-base connections, and approved system integrations within established governance standards.
• Translate defined Marketing use cases and repeatable business processes into practical AI-enabled prototypes, workflows, and automation solutions.