Space Licensing Manager - Brand Marketing

Torrance, CA (On-site)

$95K/yr – $110K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and grow licensed cafe and retail partner programs from onboarding through ongoing management, driving cross-functional collaboration and brand experiences.

  • Lead onboarding, location launches, and ongoing partner support
  • Develop and execute marketing programs, events, and experiential campaigns

Job Description

Responsibilities

  • Lead licensed cafe and retail partner relationships from onboarding through ongoing account management.
  • Oversee new location openings, build-outs, remodels, and grand launch activations.
  • Develop and execute innovative marketing programs, events, seasonal promotions, and experiential campaigns.
  • Partner cross-functionally with Marketing, Creative, Product Development, Operations, and international stakeholders.
  • Drive business growth through sales analysis, forecasting, KPI monitoring, and strategic recommendations.
  • Review and manage approvals for products, merchandise, food & beverage offerings, and marketing initiatives.
  • Mentor and support team members while serving as a trusted resource across the organization.
  • Identify opportunities to strengthen brand awareness and create meaningful consumer engagement.
  • Act as a liaison between internal teams, external partners, and Japan headquarters.

Requirements

  • Bachelor's degree in Business, Marketing, Hospitality, or a related field preferred.
  • 5+ years of experience in licensing, retail, consumer products, food service, experiential marketing, brand marketing, or a related field.
  • Experience managing projects from concept through execution.
  • Strong analytical, presentation, negotiation, and relationship-building skills.
  • Experience working with external partners, licensees, vendors, and cross-functional teams.
  • Proficiency with Microsoft Office Suite, Airtable, Adobe Creative Suite, and related business tools.
  • Bilingual language skills are a plus.
  • Enthusiasm for pop culture, licensed brands, and fan-driven experiences is highly desirable.

Preferred

  • Bilingual language skills are a plus.
  • Enthusiasm for pop culture, licensed brands, and fan-driven experiences is highly desirable.
Sanrio, Inc. logo

Sanrio, Inc.

3.4 Glassdoor

Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 50th Anniversary. Home to many endearing characters including ChococatTM My MelodyTM, Badtz-maruTM and KeroppiTM, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutiques. For more information please visit www.sanrio.com.

Founded in 1960
USA
222 employees (50 in marketing)
66% recommend to a friend

Salaries

Posted range

$95K/yr – $110K/yr

Taken straight from the job posting.

See all Sanrio, Inc. salaries

Marketing Team

Marketing Team Size
25 (11% of company)
Median Career Experience
10.5 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
45.8%
Direct
46.1%
Referral
3.3%
Social
4%
Paid
0.6%

Headcount Trend

Current headcount: ~222
Sanrio, Inc. logo

Space Licensing Manager - Brand Marketing

Sanrio, Inc. · Torrance, CA · On-site