Solutions Marketing Senior Specialist (Power & Data Centers)

District of Columbia, USA (Hybrid)

$102K/yr – $206K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own integrated solutions marketing for power across data centers and utilities, turning complex technology into customer value stories and enabling consultative, system-led conversations.

  • Lead messaging by persona and use case to drive credible executive and engineering conversations.
  • Align cross‑functional teams from product to region to ensure consistent, credible campaigns and regional adaptation.

Job Description

  • Developing solution‑level value propositions for Power Solutions across data centers, utilities, and adjacent markets
  • Translating technologies, services, and digital enablers into narratives focused on dispatchable, flexible, reliable, and sustainable power
  • Positioning Power Solutions as integrated system enablers—not standalone products
  • Executing Power Solutions marketing in alignment with enterprise integrated solutions frameworks and priorities
  • Ensuring Power messaging reinforces broader Industrial, Digital, and New Energy narratives
  • Providing market insight to inform ongoing solutions strategy refinement
  • Developing messaging tailored to key personas including C‑suite, project developers, engineering, operations, sustainability leaders, channel partners, and commercial decision makers
  • Framing Power offerings around customer use cases and buying scenarios to simplify decision‑making
  • Supporting consistent messaging across the customer lifecycle—from evaluation to long‑term value realization
  • Creating sales‑ready enablement assets such as solution briefs, use cases, pitch narratives, and competitive positioning
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Baker Hughes

Baker Hughes (NASDAQ: BKR) is an energy technology company that provides solutions for energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet. For more than a century, our inventions have revolutionized energy. We harness the power of engineering, data, and science to redefine what's possible. Our diverse portfolio of equipment and service capabilities span the energy and industrial value chain. Our two operating segments, Oilfield Services & Equipment (OFSE) and Industrial & Energy Technology (IET), are organized based on the nature of our markets and customers, and consist of similar products and services. Visit us at bakerhughes.com to learn more.

Founded in 1972
Houston, Texas, USA
67K employees (1,059 in marketing)