Senior Product Marketing Manager, MSSP
SentinelOne
USA (Remote)
$132K/yr - $182K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Solutions Marketing Manager | Flow Cytometry
USA (Remote)
$90K/yr – $106K/yrSenior Level5+ years expFull time
Posted 4 months ago
Job Summary
Owns the GTM and product storytelling for a Flow Cytometry portfolio, bridging science and buyers to drive both PLG and SLG growth through messaging, launches, and integrated campaigns.
- Own campaign strategy and execution across PLG and SLG to move scientists from awareness to trials, purchases, and revenue.
- Translate complex cytometry workflows into differentiated value and sales-ready messaging that informs plays, content, and market-facing narratives.
Job Description
Responsibilities
- Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
- Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs.
- Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions.
- Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging.
- Support product launches, campaign rollouts, and growth initiatives across the portfolio.
- Ensure positioning supports both enterprise/sales-led opportunities and lower-friction product-led acquisition paths.
- Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/ event channels.
- Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives.
- Partner with demand generation and marketing operations teams to optimize campaign performance, lead quality, pipeline contribution, and revenue impact.
- Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions.
Dotmatics
4.6 Glassdoor
Dotmatics is the global leader in R&D scientific software that connects science, data, and decision-making. Combining a workflow and data platform with best-of-breed applications, we offer the first true end-to-end solutions for biology, chemistry, formulations, data management, flow cytometry, and more. Trusted by more than 2 million researchers from the world’s leading biopharma, chemicals and materials enterprises, and academic institutions, we are dedicated to working with the scientific community to help make the world a healthier, cleaner and safer place to live.Learn more about our platform and products, including GraphPad Prism, Geneious, SnapGene, Protein Metrics, LabArchives, and more, at https://dotmatics.com.
Founded in 2005
Boston, Massachusetts, USA
632 employees (11 in marketing)
100% recommend to a friend
Salaries
Posted range
$90K/yr – $106K/yr
Taken straight from the job posting.
The middle of this range ($98K) is 17% below the median base salary for Product Marketing Manager roles in the United States ($119K).
Product Marketing Manager median pay in the United States
Most pay falls between $101K and $145K. Based on 452 salaries.
Marketing Team
Marketing Team Size
11 (2% of company)
Funding
Total Funding
$95M
Last Raise
$95M
Undisclosed, 4 years ago
Funding History
- Dec 2021Undisclosed • $95M
- Nov 2017Seed
Traffic Signals
Monthly Visitors
41.1K
Monthly Google Ads Budget
$33K
Traffic Source Mix
Search
34.1%
Direct
48.2%
Referral
9.3%
Social
6.9%
Paid
1.3%
Headcount Trend
Current headcount: ~632
News about Dotmatics
Links
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