Social Trading Manager

Responsibilities

• Develop paid social tactical plans aligned with category media strategy and brand KPIs, including audience, targeting, inventory, and testing approaches.
• Build, execute, and QA campaigns across paid social platforms; manage audience creation, creative tagging and trafficking, and accurate media-buy inputs in Prisma with category teams and agencies.
• Monitor pacing, budgets, deliverables, and performance; optimize campaigns and identify cross-tactic investment shifts to achieve brand and ecommerce objectives.
• Analyze quantitative and qualitative results to assess business impact, maintain detailed optimization notes, and provide weekly performance updates, recommendations, and campaign recaps to planning and brand teams
• Partner with Analytics team and the broader media team to develop dashboards and reporting capabilities, an.d implement data strategies for targeting and measurement.
• Collaborate with brand, planning, agency, media, and measurement partners on campaign strategies, testing schedules, and innovative experiments that improve paid social effectiveness.
• Troubleshoot platform, campaign, and ad operations issues; resolve technical blockers and flag platform bugs or capability gaps.
• Maintain partner relationships and serve as a paid social subject-matter expert, staying current on platform algorithms, targeting capabilities, feature releases, industry trends, and partner technologies.
• Define and evolve campaign setup, optimization, and media operations best practices; document processes, train teammates, and share insights across the organization.

Requirements

• 2–5 years of relevant experience, including hands-on buying and execution of full-funnel paid social campaigns across Meta, TikTok, Snapchat, Pinterest, and Reddit.
• Deep understanding of paid social platforms, algorithms, the broader media ecosystem, and performance media tactics that support brand and ecommerce goals.
• Strong analytical and data interpretation skills, with the ability to turn large datasets into actionable insights and KPI-driven recommendations; understanding of analytics tools such as Google Analytics.
• Familiarity with brand safety measurement and third-party tagging platforms.
• Proficiency in Microsoft Office and advanced Excel skills; Power BI, online-to-offline sales measurement, and CPG product marketing experience are a plus.
• Clear communication skills, including the ability to explain complex concepts to varied audiences and collaborate effectively across teams.
• Strong troubleshooting and creative problem-solving skills, exceptional attention to detail, and the ability to manage multiple workstreams and deadlines in a dynamic environment.
• Proactive ownership, curiosity, and a performance-driven mindset, with a passion for testing, learning new technologies, and developing automation solutions.

Preferred

• Paid social platform certifications preferred, such as Meta Blueprint Certified Buying Professional or TikTok Media Buyer Certification.