Responsibilities

• Supervise and mentor a team of social media analysts and content creators, providing guidance, feedback, and professional development opportunities.
• Foster a collaborative and positive team environment, encouraging creativity and growth.
• Set clear goals and KPIs for the social media team and track performance to ensure targets are met.
• Oversee the development and execution of comprehensive social media strategies that align with overall marketing objectives.
• Collaborate with marketing, PR, and creative teams to integrate social media efforts with broader campaigns.
• Identify emerging social media trends and adapt strategies to maintain relevance and competitive advantage.
• Lead the planning and execution of social media campaigns across various platforms (Meta, X, LinkedIn, TikTok, etc.), ensuring they meet performance goals.
• Regularly evaluate and adjust campaigns based on analytics to improve engagement, reach, and conversions.
• Use data insights to inform creative decisions, ensuring content resonates with target audiences.
• Oversee the creation of high-quality, engaging, and on-brand content across all social media channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (preferred).
• 4+ years of experience in social media management
• Proven track record of successfully managing and growing social media accounts for brands or organizations.
• Hands-on experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.) and analytics platforms (e.g., Google Analytics, Facebook Insights, etc.).
• Strong leadership and team management skills.
• Deep understanding of social media platforms, content creation, and digital marketing trends.
• Expertise in creating data-driven social media strategies and optimizing campaigns for performance.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams.
• Strong problem-solving abilities and adaptability in a fast-paced, dynamic environment.
• Creative mindset with the ability to develop compelling content ideas and strategies.