Responsibilities

• Lead and execute retail demos, street team activations, product drops, and events across The Greater Boston Area
• Act as the face of the brand—engaging consumers, driving trial, and increasing sales
• Manage and support a team of brand ambassadors during activations
• Help plan and identify new sampling opportunities aligned with brand goals
• Drive and manage the Nixie Bronco fleet vehicle for activations and product transport
• Capture social media content in the field (photo/video) to support marketing efforts
• Ensure all activations are executed with strong brand presence and high energy
• Track and report on sampling numbers, performance, and insights
• Build relationships with retail partners, event staff, and local communities

Requirements

• 1–3+ years of experience in brand ambassador work, events, or experiential marketing
• Previous team lead experience
• Valid driver’s license and comfortable driving a branded vehicle (Bronco)
• Ability to work flexible hours, including weekends and evenings
• Able to lift multiple 25 lb cases repeatedly
• Based in or willing to travel throughout The Greater Boston Area

Benefits

• Salary commensurate with experience
• Unlimited growth potential
• Tech allowance
• Medical, dental, and vision insurance
• All the Nixie you can drink
• Opportunity to grow within a fast-growing beverage brand
• Hands-on experience building a brand in one of the most exciting markets