Responsibilities

• Lead social and content strategy across multiple major accounts, defining the role of social within the broader brand and comms architecture, beyond the channel plan.
• Translate brand platforms and campaign ideas into platform-native concepts, formats, and content ecosystems across TikTok, Instagram, YouTube, Reddit, and emerging spaces (Threads, BlueSky, TikTok Shop).
• Write inspiring, single-minded creative briefs that give designers, creative teams, and creators clear strategic direction and genuine creative permission.
• Oversee social listening programs to surface cultural signals, audience insights, and trending conversations that can unlock campaign platforms and reactive moments.
• Build measurement frameworks and KPIs that connect social performance to brand and business objectives and present those findings clearly to senior and C-suite clients.
• Partner with client leadership to embed social thinking into integrated campaigns, brand roadmaps, and long-term platform strategies.
• Bring your passion for digital and social marketing to the wider agency through POVs, thought-starters, training, and frameworks that elevate our collective social craft.

Requirements

• 8+ years in social and digital strategy, with a heavy emphasis on client-facing, agency roles and experience across multiple brand categories.
• A proven track record of developing innovative social campaigns that generated cultural impact
• Deep fluency in platform mechanics, content performance, and audience behavior, paired with the strategic ability to know when and why to break the playbook.
• The ability to write persuasive, story-driven strategy decks and present creative recommendations with confidence to senior stakeholders.
• Strong social analytics chops (Meta tools, Google Analytics, native platform data) and an instinct for turning data into sharp, human-centric insights.
• Relentless curiosity about people, culture, technology, and brands
• Location: reside in or be willing to relocate to the New York Tristate area unless otherwise agreed.