Social Strategy Director

Responsibilities

• Understand each client’s business and identify long-term needs and growth opportunities outside of a brief
• Conduct primary and secondary research, including social listening, trend analysis, and audience and community mapping, to understand audiences, primarily for the US plus some global markets
• Identify human truths and cultural insights that guide strategy and creative
• Define each brand’s role on social, as well as cultural and competitive whitespace opportunities
• Build social strategies that cover organic, paid, and creator work, including which platforms a brand should be on and what each one is for
• Develop creator and influencer strategies, including who to partner with and how
• Develop culture-led ideas, content pillars, and plans to help brands respond quickly when a cultural moment is relevant to them
• Take ownership of the quality of the social creative brief and briefing process
• Partner closely with counterparts in Creative, Production, and Media to ensure ideas are built for the platform and designed to solve a specific business problem
• Use performance learnings to inform strategy and make sure the work is achieving our clients’ broader business and marketing goals

Requirements

• 8+ years of strategy experience at a creative, social, or integrated agency, including significant time leading social strategy, with consultancy-level skills that span brand, communications, and media
• Strong critical thinking and analytical skills
• A natural curiosity about people, culture, and what drives behavior online
• Proven ability to turn research and data into insights
• Excellent creative briefing and storytelling skills
• Deep understanding of the social landscape, across both platforms and culture
• Experience giving clear, constructive feedback on creative work
• Solid grasp of social performance and analytics, including tools such as Brandwatch or Sprout Social
• Have a proven track record of leading social strategy on new business pitches
• Experienced with mentoring and managing talent