Lead Creative (Social Media)

USA (Remote)

$48K/yr – $60K/yrSenior LevelFull time

Posted 4 hrs ago

Job Summary

Own the creator performance workflow from trend research to content testing, collaborating with the founder to convert ideas into high performing videos while tracking analytics and adapting to U.S. Gen Z/Millennial humor.

Lead trend research, testing, and optimization of video concepts
Collaborate with the founder to translate ideas into compelling content
Analyze retention, engagement, and metrics to refine strategy

Job Description

Responsibilities

Virality Research: Constantly research and analyze trends, formats, and viral hooks (mostly Instagram)
Performance Analysis: Study analytics (retention, watch time, engagement drop-off, etc.) and identify what works and why
Content Testing: Develop and test multiple iterations of the same concept to refine what makes people stop scrolling
Creative Collaboration: Work closely with the founder to brainstorm and refine ideas into content that drives performance
On-Screen/Script Contribution: Support video creation through hooks, captions, on-screen copy, and edits
Trend Mapping: Stay ahead of meme culture, audio trends, formats, and emerging pop culture moments, especially within the U.S. market

Requirements

Fluent in CapCut or Premiere (basic editing, text placement, effects)
Strong understanding of social metrics: retention, watch time, click-throughs, and engagement
Portfolio or social accounts showing content you've created or helped ideate
Strong grasp of American culture and Gen Z/Millennial humor

Preferred

Experience creating content for travel, hospitality, or lifestyle brands
Track record of viral or high-performing content
Experience in iterative, fast-paced testing environments
US-based, ideally Miami (but open to candidates anywhere, including internationally)

Benefits

Paid time off such as PTO, sick days, and vacation days

Better Talent

Better Talent blends technology, behavioral science, and a high-touch human approach to help you identify and hire the best candidates.Our proprietary talent acquisition process lets you focus on your core business while we handle job ad optimization and distribution, collect and analyze candidate data, and vet qualifications. This makes hiring decisions easier, faster, and more cost-effective than traditional recruiting services.

Founded in 2017

Orlando, Florida, USA

22 employees (4 in marketing)

bettertalent.com

Salaries

Posted range

$48K/yr – $60K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,368 salaries.

See all Social Media salaries See more Social Media jobs

See all Better Talent salaries

Marketing Team

Marketing Team Size

3 (14% of company)

Median Career Experience

8 years

Median Tenure

9.9 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

5.2K

Monthly Google Ads Budget

$117

Traffic Source Mix

26.8%

Direct

54.6%

Referral

7.7%

Social

9.6%

Paid

1.1%

Headcount Trend

Current headcount: ~22

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Links

bettertalent.com

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