Social Strategist

Responsibilities

• Develop a deep understanding of client’s brand tone in order to embody the voice of the brand and update client’s social media response bank on an ongoing basis.
• Respond to social comments and DMs on social platforms via community management, including after-hours moderation.
• Own organic social media content publishing via automated content management system and manually in-platform.
• Identify surprise and delight opportunities, user generated content (UGC) and secure rights for clients.
• Perform and provide social listening reports via Sprinklr to monitor brand mentions, brand sentiment, top conversations, and relevant brand topics.
• Maintain channel health and social best practices by updating story highlights, link in bio posts, and reposting stories content.
• Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs.
• Provide quarterly updates on best practices for both organic and paid social.
• Compile and deliver qualitative and quantitative reports, focusing on audience observations, social performance, commentary themes, and competitor insights for agency partners and clients.
• Build strong relationships with internal and external agency teams to complete client work efficiently.

Requirements

• 2-4 years of community management and social strategy experience
• Demonstrated enthusiasm for interactive media and digital marketing with strong working knowledge of social media.
• Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred.
• Highly organized and detail-oriented with an emphasis on complete accuracy
• Team player who is able to balance multiple workstreams and collaborate effectively across multiple departments and communicate clearly.
• Strong writing and communication skills.
• Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives at partner agencies and client teams.
• Knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, Twitter, Snapchat, Reddit, YouTube, etc.).
• Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial).
• Experience working within the health industry or government agencies is a bonus, but not required.

Preferred

• Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial).
• Experience working within the health industry or government agencies is a bonus, but not required.

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits