Social Publishing and Platforms Lead

Secaucus, NJ (Hybrid)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

Job Summary

Owns publishing and platform strategy for a major sports media operation, leading cross-functional teams to develop scalable content distribution across multiple platforms and leveraging data to drive audience growth and engagement.

  • Leads large-scale publishing operations and cross-functional collaboration
  • Uses analytics and performance insights to steer platform strategy
  • Deep knowledge of NBA culture and audience dynamics

Job Description

Requirements

  • 8+ years of experience leading publishing, social media strategy, digital content distribution, or platform management for a sports league, media company, publisher, entertainment brand, or technology platform.
  • Expert-level understanding of social media platforms, digital publishing ecosystems, audience engagement, platform algorithms, and content optimization strategies.
  • Proven experience managing large-scale publishing operations and leading teams responsible for content distribution across multiple platforms.
  • Deep knowledge of the NBA, including players, teams, storylines, statistics, standings, league history, and fan culture.
  • Strong understanding of audience growth strategies, community management, SEO, content packaging, and performance optimization.
  • Experience leveraging audience insights, analytics, and performance reporting to inform platform strategy and business decisions.
  • Proven ability to develop operational workflows, publishing standards, and scalable processes in fast-paced environments.
  • Strong leadership, communication, and stakeholder management skills with experience collaborating across content, product, marketing, partnerships, and executive teams.
  • Understanding of AI-powered publishing workflows, automation tools, and emerging technologies that improve content operations and audience engagement.
  • Ability to manage multiple priorities and teams simultaneously while maintaining a high standard of execution.

Benefits

  • Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
National Basketball Association (NBA) logo

National Basketball Association (NBA)

3.8 Glassdoor

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Founded in 1946
New York, New Mexico, USA
29K employees (1,431 in marketing)
66% recommend to a friend
92% CEO approval

Salaries

Posted range

$120K/yr – $150K/yr

Taken straight from the job posting.

See all National Basketball Association (NBA) salaries

Traffic Signals

Monthly Visitors
71.5M
Monthly Google Ads Budget
$247.1K
Traffic Source Mix
Search
41.6%
Direct
54.3%
Referral
3.2%
Social
0.7%
Paid
0.2%

Headcount Trend

Current headcount: ~28.9K

Recent News

National Basketball Association (NBA) logo

Social Publishing and Platforms Lead

National Basketball Association (NBA) · Secaucus, NJ · Hybrid