Social Producer, Sports

New York City, NY (On-site)

$68K/yr – $80K/yrMid Level5+ years expFull time

Posted 1 hr ago

Job Summary

Own end to end social content strategy and execution for sports podcasts, leading talent driven storytelling, growth, and cross channel engagement.

  • Lead content ideation, production, and publication across shows and talent channels
  • Drive performance analysis to optimize reach and engagement

Job Description

Responsibilities

  • Ideate, develop, and deliver best in class social editorial content tailored to the unique brand of each podcast across a variety of sports categories
  • Leverage the unique voice, insight, and experience of each talent to go beyond show cutdowns and put us at the center online conversations
  • Create and distribute original content across all show and talent handles, ensuring that posts are timely, relevant, engaging, and on-brand
  • Conceptualize, design, and distribute show content highlights, graphics, images, and videos to help support channel initiatives and strategies
  • Support and execute all organic growth strategies to grow followers and subscribers, increase engagement rates, and extend the podcasts’ reach through partnerships, collaborations, and viral moments.
  • Drive community management initiatives to deepen connections with shows, talent, and teams, leveraging the brand voice of each channel.
  • Optimize content for searchability and discoverability, maximizing relevant keywords and SEO best practices.
  • Keep up with the latest news, trends, and storylines across sports and social.
  • Proactively plan content for upcoming heat moments so we lead the conversations
  • Execute sponsorship and branded content campaigns, assuring all deliverables are met to necessary specifications

Requirements

  • 5 plus years experience in digital / social content creation, production, design, and strategy—preferably in the sports or entertainment industry
  • Strong understanding of social media platforms, their algorithms, and audience-building strategies across each
  • Highly skilled in photo and video editing (Adobe Creative Suite, etc.)
  • An eye for viral content, knowledge of both creative and production, and the ability lead the entire process through from idea to execution
  • A passion for sports, particularly college football and NFL, digital-first storytelling, community building, and an understanding of the sports media landscape
  • Proficiency with social management and analytics tools (e.g., Hootsuite, Sprout Social)
  • Ability to manage multiple projects simultaneously and work in a fast-paced environment against tight deadlines
  • A self-starter, with the ability to work independently, and a drive to be successful
  • An effective communicator, driving collaboration between talent, staff, and external partners
  • Strong analytical skills with the ability to turn data into actionable steps

Benefits

  • Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

Salaries

Posted range

$68K/yr – $80K/yr

Taken straight from the job posting.

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Social Producer, Sports

Sinclair Broadcast Group · New York City, NY · On-site