Responsibilities

• Strategy & Account Leadership
• Serve as account lead on 3+ partner accounts within the agency's client portfolio, focusing on high-profile hospitality clients.
• Challenge, evolve, and scale content strategies across the department and its 60+ client partners.
• Review and approve team strategies across accounts to ensure output aligns with high-level client brand goals.
• Develop course-correcting action plans and "Recovery Plan" strategies with leadership to optimize performance and strengthen partner relationships during challenges.
• Implement $A/B$ testing in content strategy and paid social campaigns, applying key insights to refine performance.
• Content Creation, Engagement & Innovation
• Oversee storytelling quality, social copy, content quality, and process efficiency across platforms.
• Develop and execute yearly content plans aligned with brand storytelling and social metric KPIs.
• Develop and produce social media assets independently, with clients/creators, or in collaboration with the agency's Studio team.

Requirements

• Proven experience in social media marketing and account leadership, ideally managing multiple high-profile accounts within the hospitality, food, culture, or travel sectors.
• Expert-level understanding of major social media platforms, latest tools, emerging trends, and content production processes.
• Demonstrated experience with social media measurement, YTD performance tracking, platform analytics, and $A/B$ testing methodologies.
• Experience executing influencer marketing campaigns and managing strategic community/creator partnerships.
• Strong background in brand storytelling, social copywriting, and creative assessment of content calendars and portfolios.
• Proven capability to lead cross-functional account teams, provide developmental feedback, and maintain poise during crisis management ("Account Recovery").
• High cultural awareness with a deep passion for food, travel, hospitality, and local community dynamics.
• Excellent communication and presentation skills to deliver data-informed performance reports to partners and agency leadership.

Benefits

• Health, Vision & Dental Coverage, Half-Day Fridays, Generous Paid Time Off, Company-Paid Life Insurance, 401(k) Retirement Plan, Paid Parental Leave, Professional Development Opportunities