Social and Multimedia Content Manager

Responsibilities

• Social Strategy & Channel Management
• Own, manage, optimize, and continuously improve our global presence across LinkedIn, YouTube, Instagram, and other priority social channels.
• Develop and manage forward-looking social calendars aligned with business priorities, campaigns, customer stories, events, product initiatives, thought leadership, and content programs.
• Define channel strategies, content mix, creative approaches, publishing cadence, and audience engagement based on business objectives and performance.
• Define, launch, and manage our Instagram strategy, establishing the channel as a compelling platform for visual storytelling around robotics, innovation, customers, events, and company culture.
• Identify opportunities proactively based on industry conversations, emerging trends, company activity, and what is resonating with our audiences.
• Content & Multimedia Storytelling
• Create platform-native content that earns attention.
• Develop short-form video, photography, graphics, carousels, and other multimedia content for social channels and website.
• Capture and produce content at events and around customer, product, employee, and company moments.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ year experience managing social media for a B2B, technology, robotics, automation, SaaS, or similarly complex brand.
• Demonstrated experience developing social strategy, not simply executing a publishing calendar.
• Excellent writing, editing, and storytelling skills, with the ability to make complex topics accessible and engaging.
• Strong understanding of the evolving role social media plays in search, AI, and LLM-driven brand discovery, with the ability to shape content and channel strategies that strengthen visibility beyond the platforms themselves.
• Strong hands-on multimedia skills, particularly short-form video and visual content creation.
• Deep understanding of LinkedIn, YouTube, Instagram, and evolving social behaviors and formats.
• Highly proactive, self-directed, and accountable, with demonstrated experience taking ownership and moving work forward independently.
• Strong communication and stakeholder-management skills, including experience working across global teams.
• Strong editorial judgment and the confidence to bring forward recommendations and points of view, not simply execute requests.