Responsibilities

• Assist the PR, Marketing, and Outreach teams with press releases, media outreach, and promotional communications.
• Help improve and modernize Living Advantage’s social media presence, especially Instagram.
• Create engaging social media content, including graphics, captions, reels, and stories.
• Ensure social media platforms remain current, active, and aligned with the organization’s brand and mission.
• Track and report social media analytics to identify opportunities for increased engagement and audience growth.
• Support digital storytelling that highlights youth success stories, programs, events, and community partnerships.
• Monitor and respond to messages received via social media platforms in a professional and timely manner.
• Help maintain and organize the PR inbox, ensuring communications and media requests are tracked and filed properly.
• Assist with event promotion, social media coverage, and post-event content.
• Support general PR and marketing administrative tasks to help ensure smooth outreach and communications operations

Requirements

• MUST HAVE Digital Portfolio
• MUST HAVE reliable transportation
• MUST HAVE experience managing social media accounts and analyzing engagement metrics
• Strong Knowledge of Instagram, Facebook, X, Tik Tok, LinkedIn, BlueSkye, and YouTube
• Design skills with Canva
• 2-3 years of experience in PR, marketing, or event coordination
• Strong phone communication, organization, and multitasking skills
• Proficiency in Wix and Web Design
• Strong phone etiquette.
• Compile monthly performance reports to highlight wins, areas of improvement, and recommendations for future campaigns

Preferred

• Google Analytics Certification
• Meta (Facebook) Social Media Marketing Certification
• HubSpot Social Media Marketing Certification
• Hootsuite Social Marketing Certification
• Google Digital Marketing Certification