Social Medial Assistant

Responsibilities

• Create, schedule, and publish platform-appropriate content across Coca-Cola Music Hall’s social media channels, including, but not limited to, Meta (Facebook), Instagram, TikTok, X, YouTube, and LinkedIn, in alignment with approved content plans and business priorities.
• Develop social media copy and curate or create photos, short-form videos, graphics, stories, reels, and other digital assets to promote concerts, sporting events, family shows, venue initiatives, Premium experiences, partnerships, and private events.
• Provide live and event-day social media coverage, including capturing content before, during, and after events and identifying timely opportunities to increase audience engagement.
• Maintain an organized content calendar and assist with coordinating posts, materials, approvals, and deadlines with members of the Marketing team and other relevant internal groups.
• Monitor and support the Marketing Department in all the social media channels and maintain timely, professional, two-way engagement with followers, escalating customer concerns, sensitive matters, or responses requiring management review.
• Monitor relevant trends, conversations, and new platform features, and recommend appropriate opportunities for Coca-Cola Music Hall while exercising sound judgment on matters related to brand reputation.
• Ensure that published social media content reflects the standards, voice, values, and messaging of the Coca-Cola Music Hall and Legends Global brands and verify content accuracy prior to publication.
• Monitor key social media performance metrics, including reach, engagement, audience growth, video performance, and campaign results; prepare concise summaries and reports for Marketing leadership and other stakeholders.
• Use performance results and audience insights to recommend adjustments to posting schedules, formats, and content strategies.
• Assist with coordination across internal departments, promoters, business partners, vendors, and other stakeholders, as assigned, to obtain content, information, or materials needed for approved marketing initiatives.

Requirements

• High school diploma or equivalent required; college coursework or a degree in Marketing, Communications, Public Relations, Digital Media, or a related field is preferred.
• Two (2) years of prior experience creating content or managing social media for a business, organization, brand, educational institution, team, or comparable environment. Relevant internship or portfolio experience may satisfy this requirement.
• Working knowledge of major social media platforms, including Meta Business Suite, Facebook, Instagram, TikTok, X, YouTube, and LinkedIn, as well as an understanding of platform-specific content practices.
• Demonstrated ability to create clear and engaging written and visual content, with excellent grammar, proofreading, and attention to detail.
• Working knowledge of content creation tools such as Canva, Adobe Creative Suite, CapCut, or similar applications; basic photo and short-form video editing skills.
• Ability to interpret basic social media metrics and use performance results to help inform content decisions.
• Ability to organize and prioritize multiple assignments, meet deadlines, and exercise sound judgment within established policies and guidelines.
• Excellent interpersonal skills and the ability to work effectively with internal departments, promoters, business partners, vendors, and other stakeholders.
• Proficiency in Microsoft Office and the ability to learn social media management systems, ticketing platforms, CRM systems, venue systems, and other business platforms, as needed.
• Ability to maintain confidentiality and exercise appropriate discretion when handling non-public information.

Preferred

• Preferred Qualifications: Experience supporting social media within the live entertainment, sports, hospitality, or events industries, or for a consumer-facing brand.
• Portfolio or work samples demonstrate experience in social media copywriting, photography, short-form video, graphic content, or social media campaign execution.
• Familiarity with content scheduling, social listening, reporting, and digital advertising tools.