Social Media Strategy & Community Management Manager

Responsibilities

• Write all captions in each brand’s distinct voice, per brand voice guidelines (set by the CCO, sourced from each brand guide).
• Schedule and post content across all accounts (2–3x per week per account).
• Reshare content from each brand’s account daily.
• Update highlights with new posts, event information, and top-performing stories.
• Capture light, quick-turn phone content (Stories, day-to-day moments, staff spotlights) to supplement the Director of Visual Media’s hero content—not a substitute for it.
• Periodically spot-check the Director of Visual Media’s caption-adjacent content, as the reverse half of a peer consistency check.
• Respond to comments and DMs promptly, following established escalation SOPs.
• Refer guests to the appropriate team, page, or form.
• Engage in relevant local groups; post updates and event information where applicable.
• Monitor for and report/block scammers and bots.

Requirements

• Travel twice per year, anchored to the first restaurant opening in each new market (Dallas, then Atlanta).
• Travel across Austin, San Antonio, Dallas, and Atlanta as needed for launch support.
• 3–6 years of experience in social media management, community management, or digital marketing
• Demonstrated Meta ads/paid social experience with real budget accountability
• Strong writing ability, with demonstrated skill adapting tone and voice across multiple distinct brands
• Strong remote-operator instincts—able to execute and report effectively from secondhand input (debriefs, data, feedback) rather than firsthand market presence
• Judgment to know when to escalate a guest interaction versus resolve it independently
• Collaborative peer-working style—this role does not manage staff but works in close, ongoing coordination with the Director of Visual Media

Preferred

• Basic phone photo/video capture skills a plus