Digital & Social Media Coordinator

Responsibilities

• Support the planning and day-to-day execution of social and digital campaigns for Sony Pictures Animation films, series and studio channels.
• Manage social content calendars, scheduling and publishing across platforms, ensuring content and key campaign moments stay on track.
• Help develop creative social content and copy that reflects the voice of our projects and studio.
• Coordinate the development, routing and delivery of social assets, working with internal creative teams, filmmakers, external agencies and other partners.
• Monitor social platforms, online communities and conversations around our projects, talent and studio, identifying opportunities for engagement and timely content.
• Support community management and audience engagement across SPA social channels.
• Stay current on social trends, emerging platforms, creators and evolving audience behaviors, and bring forward ideas for how SPA can participate in relevant and authentic ways.
• Help identify behind-the-scenes, filmmaker, artist and talent-driven storytelling opportunities that can be extended across social and digital platforms.
• Support social coverage for premieres, screenings, festivals, conventions, junkets and other publicity and studio events.
• Partner closely with the Publicity team to amplify press moments, announcements, interviews and other campaign opportunities across social channels.

Requirements

• 1–3 years of experience in social media, digital marketing, digital publicity, communications or a related field, or equivalent relevant experience.
• Hands-on experience supporting social media channels for a brand, entertainment property, agency, media company or other organization.
• Strong understanding of major social platforms and how audiences engage with content across them.
• Strong writing skills and the ability to adapt copy and tone for different platforms, audiences and projects.
• Highly organized and detail-oriented, with the ability to manage multiple projects, deadlines and changing priorities.
• Creative thinker with strong instincts for engaging social content and digital storytelling.
• Familiarity with social publishing, scheduling, listening and/or analytics tools.
• Comfortable using social performance data and audience insights to understand what is working and inform future content.
• Collaborative approach and ability to work effectively with creative teams, filmmakers, talent, executives, agencies and other partners.
• Sound judgment and discretion when working with unreleased content, talent and other confidential information.

Benefits

• This role qualifies for benefits pursuant to the collective bargaining agreement.