Social Media Manager & Content Creator

Responsibilities

• Publish native short-form content (30%). Shoot, cut, and publish 5+ posts per week per priority channel across Instagram, TikTok, and Facebook. Daily capture around the building: product, behind the scenes, team, packing, seasonal moments. Zero dead weeks.
• Feed the footage bank (20%). Deliver 15+ usable, tagged raw clips per week that our paid ads team can cut into ads.
• Grow organic reach (20%). Keep each channel's reach and engagement trending up. Reply to comments and DMs in our voice, and route support questions to the right team same day.
• Turn organic winners into paid tests (15%). Flag your best-performing posts for the ads team and repurpose winning paid angles back into organic formats.
• Marketing admin reliability (15%). Close assigned marketing admin tasks within 48 hours: asset organization, promo setup support, reporting pulls, sample logistics for shoots. Zero dropped balls.

Requirements

• You shoot and edit short-form video fast (CapCut or similar) and have the posts to prove it
• You can be on site in Watsonville, CA 3 to 4 days per week, reliably
• You have personally run or grown at least one social account
• You are organized enough to own a posting calendar and never drop a ball

Preferred

• You have made content for a product brand (physical products you can hold)
• You are comfortable on camera, or great at getting other people comfortable on camera
• You have a background in Ecommerce and understanding of the ecosystem
• You garden, farm, build, or work outside, or you love the people who do